Advantages of branding

  • The best way to establish your market presence and maintaining company’s reputation.
  • It helps in presenting your company in a better way.
  • Brands speak louder than product or company.
  • Brands create a deep emotional attachment with its consumers.
  • If your business has a strong brand, it allows you to link together several different products or ranges.
  • A strong brand will project an image of a large and established business to your potential customers.

Why do I need a strong brand?

Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.

What makes a great brand?

  • Audience knowledge

    Brands have a specific target audience that they pursue. You just need to have a right approach to understand your target market. Finding the right branding tactics will definitely give you positive results.

  • Uniqueness

    You need to follow a unique approach in establishing your brand. Remember, your brand has to be distinct. This does not mean that you demand a revolutionary idea. It simply means that you should have at least one thing that differentiate your brand from other brands.

  • Consistency

    No one wants to work with a company that cannot ensure consistency to their clients. With so many industries being saturated with competitors, inconsistency is often enough of a reason for consumers to take their business elsewhere. Getting repeated sales and same level of quality are things consumers expect the most while working with a company.

Types of branding

01. Social Media Marketing It is all about connecting your audience socially on different social site- From Facebook and Twitter to Snapchat and LinkedIn and even YouTube. It helps in growing your relationship with your customers fast. 02. Content Marketing A way to increase brand awareness by using storytelling skills and providing valuable information with the goal of getting your target audience to take a profitable action. 03. Search Engine Marketing (SEM): SEM refers to paid traffic from search engines unlike SEO. It is the mostly common type of search engine where marketer pay a predefined amount of money for showing their messages at various platforms. 04. Mobile Phone Advertising Most of the types of digital marketing takes place on your mobile phone these days like Facebook, Instagram, and Google. SMS marketing is also a type of mobile advertising usually used in local marketing. 05. SEO It’s primary purpose is generating organic search engine traffic that converts into sales and leads. SEO generates quantity of traffic, quality of traffic and provides organic results.

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What colors should I use in my Brand?

Color is a key consideration for all visual materials

Keep it simple

The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.

Know what emotions you want to evoke, and which colors will do that

Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion.

Know your target audience and what’s likely to resonate with them

Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.

What fonts should I use for my Brand?

Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:

  • Script fonts: elegant, affectionate, creative
  • Serif fonts: traditional, reliable
  • Sans serif: stable, steady, clean
  • Modern: strong, stylish
  • Display: friendly, unique

What’s a style guide? Do I need one?

Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.